Giving Day 2021 a Success!
For the second annual Day of Giving effort brought the entire community together as faculty, staff, alumni, students, and friends supported more than 90 programs they love most at Shepherd.
The goal of the 2021 “Leave Your Mark” campaign was to bring in 200 donors in 24 hours on March 25 in order to unlock nearly $12,000 in pledged support. The effort not only reached that goal by more than double, it also saw a 41 percent increase in total dollars raised.
Overall, Giving Day 2021 had 419 donors, with gifts and pledges totaling $88,336. This is an increase of 101 donors (or 31 percent) and $25,918 ahead of the inaugural 2020 effort.
The student organization challenge, a new addition this year, energized campus groups to participate in Day of Giving. The groups with highest number of donors on the GiveCampus leaderboard would earn prize money gifted by an anonymous donor. The winning group was the Shepherd Accounting Club, with 22 donors, beating out Sigma Tau Delta, the English Honor Society, by just one donor.
The Shepherd University Alumni Association offered a challenge to Shepherd alumni. If 25 alumni made gifts between noon and 5 pm on March 25th, the Association would donate $500 to The Shepherd Fund. Email messages, a video appeal, and social media postings reminded alumni of the challenge time. Alumni heard the messages and responded, with 67 alumni donating in that four-hour time slot.
Special thanks to the Shepherd University Board of Governors and the Shepherd University Foundation Board of Directors for their leadership in providing the challenge donations.
If you have any questions or want to help plan the 2022 effort, please reach out to Christine Meyer, Director of Annual Giving, at [email protected]. Next year’s effort, focusing on a 150th anniversary theme, will be scheduled in March 2022.